Make It Great! with Phil Gerbyshak: Writing White Papers: Great book for your reading pleasure

If you're a writer like me, and you're thinking about taking some of your work and putting it into a white paper or 3, or if you're a business owner who thinks white papers might be a good way to get your expertise in the hands of folks who need it, I just found out that Michael Stelzner has published what will prove to be the best book written on the topic of whitepapers. Michael offers insight into how to write stand out white papers that generate sales, engage readers, and soft-sell by educating (instead of trying to coercing or tricking) the reader with a book titled "Writing White Papers: How to Capture Readers and Keep Them Engaged." You can get it in eBook, hardcover or both directly from Michael's site.

I had searched for a long time for someone who could help me with white papers, and recently I found Michael's blog and his newsletter. From what I've read, Michael Stelzer knows white papers like nobody else I've heard of. He's got a newsletter with 20,000 readers (the WhitePaperSource Newsletter), and has written for companies like Microsoft, FedEx, and Motorolla. You could also see the advance praise Michael's gotten from folks like Peter Spande, director of TechRepublic.com and ITPapers.com, or Robert W. Bly, author of The White Paper Marketing Handbook.

But don't take my word, or anyone else's word, for it. Go check out more about the book on the Writing White Papers website which offers a free sample chapter. Really...Go see for yourself if this isn't a book you add to your library. If you need more convincing, check out Michael's Writing White Papers blog and read more of his insights for yourself, or subscribe to his Writing White Papers newsletter.

[Phil Gerbyshak is always looking for new ways to help others learn. His next projects most likely will include white papers, ebooks, and other non-traditional mediums, after his first successful book 10 Ways to Make It Great!]

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