Branding made simple

I don't normally watch video clips on people's blogs. For some reason, this title sucked me in: An Idiots Guide to Branding.

Caution: Naughty words. Don't watch if you can't take a little bit of foul language to get to the excellent points made.

If you're reading this via RSS, click the link and watch it over at OKDork.com. Otherwise, watch the video here.

Very interesting thought on branding. Paraphrasing, ZeFrank says that a brand is an "emotional aftertaste" that sticks around long after the experience is gone. I think that's a great way to think about branding.

So watch the video. Think about your brand.

Is your brand...

• Your grandma?
  
  
• Old people?
  
  
• Grandma?

Trust me. Watch the video. You'll figure it out.

Comments

[noah kagan]

I want more idiot guides;)

[Phil Gerbyshak]

Me too Noah! That'd be fun!

[Jodee Bock]

This is fun - but it's freaky ... this guy NEVER blinks! Big Brother???

[Phil Gerbyshak]

Could be Jodee. I sure hope not though :)