Meatballs, Marketing, and Seth Godin: A Podcast with Seth Godin

Last week as part of the Post2Post Tour held by Paul Williams at Idea Sandbox, I had the honor of interviewing my favorite blogging and marketing genius, Seth Godin. Seth is the author of many amazing books, most recently Meatball Sundae: Is Your Marketing Out of Sync?

If you're looking for a full transcript, you'll have to wait another day or two, but to whet your appetite, I'll share a few of the questions I asked seth, and then encourage you to tune in for the next 30 minutes.

A few of the questions I asked Seth include:

• What the heck is a meatball sundae?
• One of the most interesting things from the book is where you say that blogs, podcasts, and "new media" aren't enough. I thought all companies should have blogs and podcasts?
• Is this book a "purple cow" and why or why not?
• What do you think about the statement that customer service can be both a meatball and a sundae and that customer service is a key differentiator for business success?
• What does "who" versus "how many" mean?
  
• What do you think is next for marketing and how can we prepare for it?
• And at least a few more amazing insights you'll have to hear to believe!

So set aside the next 30 or so minutes to listen to Phil Gerbyshak and Seth Godin talk about marketing, meatballs, customer service, and even why you need to Make It Great!

A few more links about Meatball Sundae and Seth Godin:

• John Moore from Brand Autopsy shares a Summary, Sound Bites, and Silly Stuff with Seth.
• Next stop on the tour is Martin Bishop from Brand Mix, followed by J. Patrick Greer at Spinning Silk Multimedia, and last but not least, Todd Sattersten at the world's greatest business bookseller, 800-CEO

Pick up your copy of Meatball Sundae TODAY!

Read Seth's blog

Comments

[Susan Reid of]

Seth Godin is one of my favorite marketing folks, too. His books have been, and are, all about making what one does, great. I like his concept of, "just say no," letting people know we are not going to settle for less. BTW, I'm a vegetarian, too. Kudos on interviewing Seth!

[Chris Wilson]

Awesome Job Phil!

Seth seems to have answer for everything, doesn't he?

[David Zinger]

Good job Phil with the interview.

You knew your material and drew out a bunch of different thoughts and perspectives from Seth.

I liked his conclusion about saying no to mediocrity, make it great, and he writes about purple cows and meatball yet he is a vegetarian.

David

[Tammy Lenski]

Here's another vegetarian chiming in on the interview with Seth. I just finished writing a book that tops out at 100 pages after editing it 7 times to get it down from double that length - so I LOVED Seth's comment that everything should be as short as it can be and no shorter. Here, here.

The interview offered me food for thought (ha!) and, of course, is compelling me to buy the latest Seth wisdom.

Thanks for doing this, Phil and Seth.

[Phil Gerbyshak]

Susan - I had no idea you were a vegetarian...or that you liked Seth Godin! VERY cool!

Chris - you're not kidding! Seth does seem to have the answer to everything.

David - I liked Seth's conclusion too. The fact he said make it great means the world to me!

Tammy - Another vegetarian? Wow! I had no idea that was my niche :)

Definitely pick up a copy of this book! It's GREAT!

[ARRiiVE Business Solutions]

Phil, I can't believe you didn't bust Seth's meatballs for writing about cows, meatballs, and milk products when he's a vegetarian. Ha! Kudos to the show, though, for sure.

Hey - we ought to cross-promote. I found this show through my pal Thomas Clifford. I'm all about making it great! Check out www.AspireNow.com (and the A-Blog)... and www.ARRiiVE.com and ARRiiVE's blog. I host a radio show, too, so I see some commonality, here. Cool!

~Scott

[Steve Bannister]

Phil,
Great job on the Godin interview! Godin is always fascinating to read and even more interesting to listen too. I think you should definitely do more interviews. You're a natural!

Cheers,
Steve