Blogging is Dead!

Have you read the article about blogging being dead?

Interesting article, and dead on!

If your goal is to write "posts quickly skyrocketing to the top of Google's search results for any given topic."

I think if you're trying to have intelligent conversations or share best ideas, you're better off writing an article on your blog instead of just writing 140 characters on Twitter.

Do a Google search for manager, and tell me where Manager Tools and Slacker Manager rank.

Tell me blogs don't work!

This article is interesting though, and I agree that as mainstream media go more blog-like (read: more frequent and fast updates) they will show up higher in search engine rankings. After all, what are you looking for when you search for "Obama campaign speech" Obama's campaign speech on a major news network, probably in a copywrited video form, or some bloggers take on the same speech, with a link to some useless YouTube video?

Another way to think of it is comparing it to TV: Do you want to watch The Office or do you want to watch a show that talks about The Office?

Make sense?

What do you think?

Comments

[Tony Teegarden]

Phil I have to say I'm no blogging "expert" but I do enjoy the medium. I'm starting all over from my Typepad platform to my stand alone wordpress blog. If I listened to Wired I should just fold house?

Hardly.

Those that adapt to what's going on in the web 2.0 world will grow and create new processes and procedures. I believe I understand where Wired is coming from and being on the cutting edge. Nothing wrong with that at all. It's required.

However I believe the "little guy" still should have a blog (and a voice) and use it as their Home Base while utilizing Flickr, Facebook and Twitter mediums.

What he doesn't take into consideration is why that person has a blog to begin with? Many people have many desired results from their blog and don't "just" use it as a form of expression. i.e. affiliate marketers

I just think it's plane ridiculous myself. It's like saying that Large corporations are grabbing mass amounts of business and that small business owners shouldn't start a business at all because they won't ever make billions or even millions in revenue.

Maybe they don't require that much to sustain "their own quality of life."

I personally think he's looking at it very narrowly considering the breadth of the net & blogosphere.

However I can appreciate his forward thinking and know that someone with his vision is absolutely what's required to push the envelope.

But don't seal "your" envelope just yet.

Thanks for your great posts Phil and "Making it Great!"

[Phil Gerbyshak]

Great points Tony. VERY important to be able to change and be flexible. I think a blog is a great homebase to build around. Ditch it? Never!

I'm moving to a standalone Wordpress blog soon too!

[Todd Nilson]

Hi Phil,

Interesting post. Is blogging dead? I don't think so. Sure, there are going to be people who write about how Twitter is killing the blogosphere, but it's missing the point about the niche blogs serve. You can't tweet much content and Facebook sure isn't a great venue for saying something somewhat complex either. Now, if you've just used blogs to spout clever witticisms or write short bursts, then sure, maybe Facebook or Twitter is where you should be. Not everyone is wired to write longer pieces. But for considered analysis of topics that you love, I'm of the school of thought that says you're gonna write about them anyhow.

And if someone happens to come along and read what you've got to say, so much the better.

But if you're looking for fame and fortune from blogging, that's not going to happen unless you're true to your intentions.

Todd
@talentline411 on twitter

[Glenn]

It seems to me that the grandfather of the Wired article's author wrote, in 1953, that radio was dead, killed by TV.

As John Wayne said in The Searchers (and as sung by Buddy Holly): "That'll be the day."

[Marcus Goodyear]

Blogs always have value--especially as they move to something more seamlessly integrated with websites. Having a blog component on a site makes for a simple and cheap Content Management System that is powerful enough for most small businesses.

I love twitter and facebook, but they are all pretty empty if we expect to find real content there. Facebook isn't going to replace blogging anymore than the phone book is going to replace great literature.

Twitter isn't going to replace blogging any more than arena football is going to replace real football.

[JibberJobber Guy]

Notice the author of that article is a ValleyWag writer. It's meant to be contraversial. But it's a pretty lame argument, if you ask me. Search engines love frequently updated websites, which is what blogs allow you to do. And as much as I'd like to think blogging is mainstream, many people still don't know what it is, or that they even read blogs :p

In my presentations I talk about a complementary social strategy, which INCLUDES many things such as Twitter, Facebook, LinkedIn, blogging, etc. I am not sure I'm ready to say that any are superior over others, but they all have their strengths and weaknesses, and they all have a place in my overall strategy.

Blogging ain't going anywhere, and Twitter certainly won't replace it!

Jason Alba - who blogs TOO much!
CEO - http://www.JibberJobber.com
Author - http://www.imonlinkedinnowhat.com
coauthor - http://www.facebookadvice.com
personal blog (for rants and raves) - http://www.jasonalba.com/blog

[Veronica]

Yes it is very true that blogging is dead. Good blogs are very difficult to found. You can get some good blogs on tweeter.

[Ariane Benefit]

You are so spot on Phil! I find Twitter annoying most of the time. It's like small talk which I hate too!